Locman

Aethalia is the ancient name of Elba Island, where Locman has its main headquarters. Coined by the ancient Greeks, it means sparkle and refers to the flashes that the Argonauts noticed when observing the island from the sea: these were the lights emanating from the furnaces of the Etruscans, laboriously engaged in forging the metals with which Elba has always been rich. Technical and artisanal skills characteristic of the Elban people since antiquity, Aethalia is also the name the Elbans gave to the mythical ferry that in the fifties connected the Island to the mainland, the first ferry with direct access for cars, without the need to use the nets that until then had hoisted cars onto the deck.

In those years, the first tourism on the Island began and the first modern ferry in Europe symbolized the beginning of adventure, progress, and rebirth. The furnishings were meticulously cared for, bartenders served cocktails in crystal glasses, the journey, though brief, was an unforgettable experience. Aethalia marked the time for the Elbans and served the main routes, at noon and eight in the evening, to close connections. Its arrival or departure was an event and drawn by the unmistakable sound of its siren, the Elbans gathered at the port to see who arrived and who left. A symbol of modernity, technology, and openness to the world, of an Italy looking to the future.

It is to these values of elegance, modernity and technique that Locman draws inspiration for the new Aethalia collection.