More than 85 years of tradition, innovation, and customer care; from sales to repairs of watches and jewelry, with the best brands

Big news for one of Bergamo's most historic businesses; Rosaspina Jewellery , having reached its 86th birthday, writes a new chapter in its history by abandoning the walls of Via Borgo Palazzo to arrive at its new location in Matteotti Square (number 15), right at the beginning of Via XX Settembre, the heart of the city centre.

A new exhibition space capable of providing greater exposure and a very large selection of jewels and watches , which, however, maintains its roots firmly in a family tradition introduced by Luigi Rosaspina In the 1939 and has now reached its fourth generation: "This transfer – underlines Stefano Manzoni , Luigi's great-grandson and a long-time expert in the sector, "is both a milestone and a starting point; a launch pad capable of providing more space for our offering, but also for our maintenance and repair workshops, thus providing greater security and an additional solution for our customers."

Of great topicality is certainly the The watch market , which has boomed in recent years, sees Gioielleria Rosaspina as a pioneer in the industry: "There's been a real explosion in this sector, especially because they've become a valuable gift option for men," Manzoni continues. "Two years ago, we expanded our previous store to offer a wider selection. We've increasingly included major brands, such as Swiss, Japanese, and German ones. We also place great importance on repairs, thus maintaining close contact with the customer. When dealing with a precious product, we want to build a personal relationship."

A story that is now built on two realities: the physical one and the new frontier online , which the Rosaspina family has been pursuing for 12 years now: "We feel like pioneers in online sales, without neglecting the importance of our store; these two elements work in perfect synergy. On the one hand, we're able to attract a much wider customer base, attracting many people who live outside our local borders; on the other, our local presence since 1939 provides reassurance to consumers, who we often invite into the store to try our products and create a synergy, also leading to very significant loyalty."

Discover all our brands

Hamilton, Seiko, Maurice Lacroix, Chimento, Eberhard, Oris, Unoaerre, Bibigì , are just some of the prestigious brands present in the catalogue and selection of Gioielleria Rosaspina which, looking to the future, does not exclude innovations: "The heart certainly remains tied to tradition, but we could also think about opening other stores in the province or in different cities".

The history of Rosaspina Jewellery: new location in Piazza Matteotti