For years, the watchmaking world has been buzzing about "Pepsi watches": those timepieces whose two-tone red and blue bezels recall the famous soft drink's logo. But until now, it was just a cute coincidence, an affectionate nickname given by enthusiasts. Today, however, Seiko breaks the mold and announces its first official collaboration with Pepsi, creating two limited editions that proudly and legitimately bear the "Pepsi" name.

The thrill of wearing a real “Pepsi”

Imagine wearing not just a watch on your wrist, but a piece of pop culture, a style statement that combines the world of Japanese watchmaking with the energy of a global brand that has been part of our daily lives for over 120 years. This is the magic of the new Seiko 5 Sports x Pepsi , two unique models that tell a story of color, passion, and innovation.

SRPL99K1: a dive into the past with class

The first model, the SRPL99K1 , is a small masterpiece of retro elegance. With its compact 38 mm case, it recalls the vintage shapes of the SKX line, but with a completely new character. The bright and vibrant red-blue bezel embraces a silver-white dial that seems to reflect the light of old Pepsi cans from the 1990s. Every detail is meticulously crafted: luminescent blue indexes and hands, a nostalgic Pepsi logo at 6 o'clock that makes you feel part of an era, while beneath the caseback, the 4R36 automatic movement beats to the rhythm of tradition and reliability.

SSK047K1: modern, sporty and bold

If you prefer something more assertive, the SSK047K1 is the answer. At 42.5 mm, it features a sturdy black case that adds a touch of boldness. The bidirectional, transparent Hardlex bezel, with its rich, deep colors, is a true feast for the eyes, while the red GMT hand lets you seamlessly navigate between time zones. The silicone strap with the Pepsi logo adds a sporty detail that perfectly complements the modern design, making this watch the ideal companion for those who like to stand out without sacrificing functionality.

Packaging that is a play on style

And like any great story, this collaboration also ends with a surprising detail: the watches arrive in a Pepsi can-shaped package. A fun and original gift that turns the unboxing into a small event, a moment to share with those who appreciate the beauty of details.