2025 marks a symbolic moment for Lancia brand enthusiasts: the legendary HF – High Fidelity logo, accompanied by the famous red elephant, officially returns as part of the Turin-based manufacturer's sporting identity. To celebrate the event, Lancia and Eberhard & Co. have unveiled a limited edition watch, the result of a collaboration that combines automotive history, iconic design, and Swiss mechanical precision.

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Available in the last months of 2025 at a selection of authorized retailers, the new timepiece represents an authentic collector's item for all brand lovers and for those who desire a piece of heritage reinterpreted in a modern key.

The HF logo, introduced in the 1950s by Gianni Lancia to identify the most performing and competitive cars, has always been associated with the brand's sporting character. The red elephant with its raised trunk symbolizes determination, power, and the spirit of victory: elements that are now protagonists on a timepiece specially created to celebrate this rebirth.

The watch dial features both emblems in an updated version, with a clean layout and a strong visual personality. The colors recall those of the historic 1966 Fulvia Coupé, while the inclination of the HF lettering is inspired by the famous Lancia Delta models of the 1990s.

A design inspired by Lancia heritage but conceived for the present

The 41 mm steel case houses an automatic mechanical movement, guaranteeing reliability and precision. The dial is available in three variants – blue, white, or black – each characterized by:

• central sunray effect finish

• indices treated with luminescent material

• HF logo and red elephant at 6 o'clock

• red details on the seconds hand and on the number "60" of the minute track

The case back is engraved with the Lancia logo, the specific reference, and progressive numbering, confirming its limited edition.

Limited edition of only 120 pieces for each dial

The philosophy behind the project is clear: to create a rare, exclusive, and highly distinctive object. For this reason, production is limited to 120 pieces for each color, making each watch a highly desired item by both Lancia brand enthusiasts and watch collectors.

Available configurations include:

• black leather strap with contrasting red stitching, perfect for a more vintage look

• Chablis steel bracelet with double push-button clasp, for a sportier and contemporary aesthetic

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