2025 marks a symbolic moment for Lancia enthusiasts: the legendary HF – High Fidelity logo, accompanied by the famous red elephant, officially returns to the Turin-based manufacturer's sporting identity. To celebrate the event, Lancia and Eberhard & Co. have presented a limited-edition watch, the result of a collaboration that combines automotive history, iconic design, and Swiss mechanical precision.

Available in late 2025 at selected authorized retailers, the new timepiece represents a true collector's item for all brand lovers and those seeking a piece of heritage reinterpreted in a modern key.

The HF logo, introduced in the 1950s by Gianni Lancia to identify the most high-performance and competitive cars, has always been associated with the company's sporty nature. The red elephant with its raised trunk symbolizes determination, power, and a spirit of victory: elements that today return to the forefront on a timepiece created specifically to celebrate this rebirth.

The watch face features both emblems in an updated version, with a clean layout and a strong visual personality. The colors recall those of the historic 1966 Fulvia Coupé , while the inclination of the HF lettering is inspired by the famous Lancia Deltas of the 1990s.

A design inspired by Lancia heritage but designed for the present

The 41 mm steel case houses an automatic mechanical movement, a guarantee of reliability and precision. The dial is available in three variations – blue, white, or black – each featuring:

• central sunburst effect finish

• indexes treated with luminescent material

• HF logo and red elephant at 6 o'clock

• red details on the second hand and on the “60” number of the minute track

The case back is engraved with the Lancia logo, the specific reference and the progressive numbering , confirming the limited edition.

Limited edition of only 120 pieces for each dial

The philosophy behind the project is clear: to create a rare, exclusive, and deeply distinctive object. For this reason, production is limited to 120 pieces for each color , making each watch highly desirable for both Lancia enthusiasts and watch collectors.

Available configurations include:

• Black leather strap with contrasting red stitching, perfect for a more vintage look

• Chablis steel bracelet with double push-button clasp, for a more sporty and contemporary aesthetic